Why Verrado Is Gaining National Attention
Verrado, a gorgeous master-planned community in Buckeye, Arizona, is making waves—and for good reason. Recently featured in The Wall Street Journal, this desert enclave at the base of the White Tank Mountains has captured national attention for its small town charm, sustainable growth plans, and new amenities. If you’ve ever considered moving to the West Valley, this is a community you’ll want to know more about.
Featured in the Wall Street Journal: What Makes Verrado Special
The Wall Street Journal article, "Apple Pies and Water Rights: Inside a Desert Community’s Fight to Finish 4,000 Homes," discussed why Verrado stands out in Arizona real estate right now. It’s the small-town vibe, tree-lined streets, gorgeous mountains, and community spirit, that offers Verrado residents a lifestyle that feels both nostalgic yet modern.
What makes Verrado also unique is its approach to addressing water sustainability which has been an issue that has come up again and again here in Arizona. Verrado is taking steps to ensure that its growth aligns with long-term environmental stewardship. It’s commitment is to balance expansion with responsibility - and is what makes Verrado as forward-thinking a community as possible in fast-growing areas like Buckeye.
New Shopping and Dining Transforming Verrado
Some of the things that are making Verrado so popular is the influx of new shopping and dining options right inside the community.
Verrado Marketplace: A Game-Changer
Scheduled to open in Spring 2026, the $275 million Verrado Marketplace will bring over 500,000 square feet of retail, dining, and entertainment space to the community. Big-name stores like Target, HomeGoods, Safeway, and Zara are planned to anchor this development, not to mention Harkins Theaters, while favorites like Shake Shack and BJ’s are also set to come in to add to the diversity of options.
Sunrise Market: A Lifestyle Center
In December 2024, Verrado’s Sunrise Market had it’s grand opening. It will offer locals that small town shopping and dining experience as it’s located within walking distance of the Main Street district. Sunrise Market, is a blend of boutique shops, like the family owned Signature Barbershop, Studio Linea which is a hair salon, Thrive Swim & Ride Shop (Verrado Residents), DeGino Coffee Bar, a state-of-the-art pilates studio - Manna Movement Pilates, not to mention trendy dining spots, like Haymakers, W&Z Asian Bistro, West Rose Tasting Room, and more! It’s all designed to enhance the daily lives of Verrado residents.
Why Verrado Is So Popular Among Homebuyers
What attracts so many people to Verrado? It’s more than just the amenities. Verrado’s design encourages community connections through a mix of inviting front porches, beautiful parks, and frequent home town neighborhood events. Schools, golf courses, and dog-friendly spaces add to its appeal, making it an ideal choice for families, retirees, and everyone in between.
The community’s location at the base of the White Tank Mountains in Buckeye is not only stunning in terms of views, but it also offers the perfect balance of convenience and serenity. You’re close enough to the Phoenix metro area for work or entertainment while enjoying the peaceful desert and mountain backdrop Verrado provides. There is nothing like it in the West Valley.
Sustainability and Growth: How Verrado Is Preparing for the Future
As Verrado continues to grow, sustainability is a big topic. With Arizona’s ongoing water challenges, developers have implemented some pretty innovative solutions, like incorporating reclaimed and surface water to reduce reliance on groundwater. With this approach developers ensure the community can support its projected growth while preserving resources for future generations.
The state is currently reviewing Verrado’s updated water supply plan, with approval expected soon. Verrado’s commitment to long-term planning reassures residents and prospective buyers that Verrado is built to last.
Thinking About Moving to Verrado?
With its recent recognition in The Wall Street Journal, beautiful mountain views, expanding amenities, and thoughtful growth strategies, it’s no wonder Verrado has become one of Arizona’s most sought-after communities. Whether you’re looking for a family-friendly neighborhood, an active adult community, or simply a beautiful place to call home, Verrado offers something special for everyone.
If you’re interested in learning more about Verrado or exploring homes in the area, let’s connect. As a local real estate expert with years of experience in the West Valley, I’m here to help you find your perfect fit. Reach out today to get started!
